The Quiet Comeback of Slow Coffee
Field Notes · 6 min read
Across a dozen neighborhood roasters this spring, the same pattern keeps
surfacing: customers are trading speed for ritual. Pour-over stations that were
mothballed during the espresso boom are being dusted off, and baristas report
that regulars increasingly ask about origin, elevation, and process before they
ask about price.
The economics are counterintuitive. A manual pour takes four times as long as
pulling a shot, yet the margins hold because customers linger, order food, and
return more often. "It's not about the caffeine anymore," one roaster told us.
"It's about ten minutes that belong to you."
Whether the trend outlasts the season is anyone's guess — but for now, the
slowest cup in the shop is the one with the longest line.
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